In the United States, the small business sector represents a significant part of the nation’s economic growth, with an estimated 28 million registered businesses earning 54 percent of annual sales in America. Small business accounts for 55 percent of all jobs and, on average 66 percent of new net job growth on an annual basis, according to the U.S. Small Business Administration.
Given these statistics, there is nothing “small” about small businesses in America, except that these organizations typically follow a lean startup model, beginning as part-time businesses and growing only with time and cautious investment. Because of this limited growth model, hiring a marketing manager isn’t an option, budget-wise, for many small businesses.
However, what they lack in capital, these businesses can make up for with creative content marketing.