How to Use Autoplay Video in Your Pinterest Ads

While videos aren’t as commonly used on Pinterest as other platforms, their numbers are increasing. According to Pinterest’s own calculations, the platform saw a 60% increase in video pins from 2015 to 2016, and that trend has continued in 2017, suggesting users are receptive to seeing video pins.

Videos stand out more in users’ feeds, which helps give you an edge over your competition. It’s also worth noting that the March 2017 update to the platform allows promoted videos to autoplay on mobile as soon as viewers come across them in the feed.

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