How to Use AdWords’ Customer Match: The Ultimate Guide

Customer Match gives advertisers the ability to create and target (or exclude) their very own user lists simply by uploading prospects’ email addresses. They can then apply these lists to Search, Gmail or YouTube campaigns and create customized experiences based on the users’ attributes/stages in the purchase journey.

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Photo credit: Spiros Vathis via VisualHunt.com / CC BY-ND

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