US Businesses Will Spend $135B on Online Video This Year

How big is the U.S. online video ecosystem? How about $135 billion. That’s the number video editing application Magisto reveals in its report “Video’s Payday: The Modern Marketing Dilemma and the State of Business Video,” which came out today.

That figure includes funds spent on video capture, creation, hosting, distribution, analytics, and staffing. It’s the whole enchilada.

The growth of online video has been nothing short of “meteoric,” the report says. In 2017, U.S. businesses will spend an average of $20,000 in the area.

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