Update your customer personas to reflect new reality

Can you believe where we are today? When we marketers were looking at our 2020 predictions, nobody thought we would be locked in our houses like animals yearning to break free.

Who ever would have dreamed we could be spending 8+ hours on video calls being seen by the world?

Heck, I can remember playing with my grandma’s Clairol round light-up mirror. Now, here we are, 40 years later, and I’m still playing with lights, this time on the 21st Century version of that old makeup mirror – the ring light that gives my face a healthy glow on video.

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