As of 2020, Facebook has 1.82 billion daily active users and 2.7 billion monthly active users. And while Facebook usage is consistently growing, brands are noticing organic reach in a rapid decline. That’s where the Facebook algorithm comes in.
The average reach of an organic post from a Facebook page is only 5.2%.
This is partly due to changes made to the Facebook algorithm that prioritize posts by people over content made by pages.
You can still make the Facebook algorithm work for you, though. Want to maximize your organic reach by appealing to the Facebook algorithm? Keep reading to find out how!