Understanding Social Media ROI

If you think you don’t need to show the value of your social campaigns, think again. To secure your desired budget for the strategies you wish to implement, you need to be able to prove your social media ROI – return on investment.

To put it simply, social media ROI is a measure of the effectiveness of a social media campaign. If you subtract your investment from your return and divide it by your investment percent, you can manually calculate your ROI!

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