Understanding Google’s evolving SERPs in 2018 and beyond

Google’s search results are constantly being updated. With new features being tested and added on a regular basis, it can be hard to keep up with the rate of change. In order to gain as much visibility as possible on Google for your business or brand, you need to keep on top of these changes and work out how best to optimize your website for the ever-expanding opportunities (and challenges) that Google Search presents.

As Dave Chaffey pointed out in his Chart of the Day from July on the incredible shrinking organic SERPs, these updates and additions of features to the search results can often mean that the standard organic listings that as marketers and SEO professionals we have always focused on are pushed further and further down the page.

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