As consumers, we’re switching towards a hands-free digital world. Most mobile devices now being released to the market are equipped with the latest Artificial Intelligence (AI) technology, allowing us to make searches with voice rather than typing them in.
But, voice searches are undertaken differently to their text-based counterparts. When making a voice command, instead of using specific keywords, we use natural language, like we would when speaking to a friend or family. Because of this, SEO as we know it is changing.