Did you know that Google has approximately 200 ranking factors? For SEOs, Google has always maintained that chasing after the algorithm has a minimum effect and does not provide much — if any — return for most ranking factors. Of course, they don’t want everybody gaming the system!
This SEO audit checklist provides checkpoints in your auditing process that will help you better improve certain areas of your site as they relate to these ranking factors.
Please note: This list is not intended to be the official list of ranking factors from Google. It is intended to pool together all potential SEO audit items that you may want to investigate if it’s an existing site.