The Ultimate List of Marketing Statistics

Organic Search

Google gets over 100 billion searches a month. (Mashable, 2015)
The average Google first page result contains 1,890 words. (Backlinko, 2016)
50% of search queries are four words or longer. (WordStream, 2016)
66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot, 2016)
71% of B2B researchers start their research with a generic search. (Google, 2015)
B2B researchers do 12 searches on average prior to engaging on a specific brand’s site. (Google, 2014)
72% of marketers say relevant content creation was the most effective SEO tactic. (Ascend2, 2015)
40% of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. (Ascend2, 2015)

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