Facebook marketing is booming right now, and it’s booming in a big, big way.
In 2016, the platform made $27 billion on advertisements alone. That’s a 53% improvement from the year before. So if you feel, as we do, that businesses vote with their wallets, then the results are in – and they’re unanimous; Facebook may well be the single best way to market your brand.
If this wasn’t the case, there’s no way so many businesses would be rushing to hand over their money for some Facebook ad space.
The trouble is, keeping up with Facebook’s marketing trends can be a bit tough – especially if you’re a small or mid-sized business without dedicated social media managers.