Nothing beats the feeling of receiving a handwritten letter in the mail, especially from someone you love. For obvious reasons, brands have a hard time replicating that feeling. Once in a while, I’ll get a solid deal from Bed Bath and Beyond, but the excitement of getting 20% off a new vacuum doesn’t quite tug on the same heartstring.
Nonetheless, as a dorky Digital Marketer, I do get a bit giddy whenever I see a perfectly engineered Gmail ad. Unearthing sweet copy and nifty ad creatives make me a happy man, especially among the sea of truly horrible ads and cold emails out there!