While it’s no secret that video has been dominating marketing for several years, there’s no doubt that 2016 and 2017 have been the years of live video.
It feels like every other day I’m getting a notification that someone I know is going live on some platform, and we’re getting frequent updates to both Instagram’s and Facebook’s live video features.
It’s clear that live video has made a huge impact on social media marketing and it’s here to stay.
