Facebook Messenger ads were rolled out globally in July 2017. This is part of the Facebook Messenger for Business platform. Since then we have seen increasing numbers of major ecommerce brands successfully adopt Facebook Messenger ads into their marketing strategy.
With 1.3 billion monthly active users on their Messenger platform alone, Facebook Messenger is quickly becoming a key battleground for ecommerce brands. Ads in Messenger offer a great way to interact with customers in a personalized and direct way. Many of these strategies can be used to directly benefit your dropshipping business.
This guide will provide you with everything you need to know about Facebook Messenger ads.