The Ultimate Guide to Customer Reviews and Testimonials

Who are you more likely to trust? A salesperson who will profit from your purchase, or a customer who has experience with the product you’re considering and can give you an honest review?

I pick the latter.

As do most people seeing as how only 3% of consumers consider salespeople and marketers to be trustworthy.

So, where do consumers turn for the truth about your products and services? Customer reviews.

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