Here’s the first thing you need to know–and I don’t care if you are a big brand or a kid in the city just trying to catch a look:
Instagram is an easel. It is, bar none, the most artistic social-media platform out there.
Why do you need to know this first? Because you need to realize that you are competing against world-renowned photographers, brilliant stylists, stunning architecture, dramatic portraits, hot models in bikinis, mouth-watering burgers, jaw-dropping sunsets, gorgeous oceans, incredible cityscapes, and behind-the-scenes photos of Taylor Swift.