Good old-fashioned text will always have its place in content marketing, but there’s no denying the allure of content that stimulates our eyes and ears.
After listing all the most relevant social networks for content marketers, let’s shift the focus to visual and audio channels.
Seeing is Believing
Visuals have always played a big part in marketing. That may have something to do with the fact that when people hear information, they typically only remember 10 percent of that content three days later. However, if a relevant image is paired with that same information, that percentage jumps to 65 percent.
Maybe we should update the adage, “a picture is worth 1000 words” to “a picture is worth 1000 impressions”?