Twitter ads are easy. You’ve got promoted accounts, promoted tweets, and that’s about it. LinkedIn ads are also easy. But Facebook ads are a little more complex in comparison.
That’s actually a good thing in the long run because you’re able to run incredibly sophisticated campaigns on a DIY, inexpensive platform. But that does mean there’s a little learning curve in the short-term.
Fortunately, we’re going to demystify the process once and for all with this in-depth look at how the Facebook Business Manager works.
Simply follow the instructions in the next few sections to get your ad account, Facebook page, and Business Manager ready to start bringing in new customers.