The Ultimate AdWords Automated Bid Strategy Guide

How much should we spend for an ad? How do we best adjust our budget? How do we optimize our bids? These are all questions all PPC advertisers face, leaving us feeling like a floating pup in space.

Enter: Automated Bid Strategies, Google’s proposed solution to the two most important questions around bidding:

  1. Are my bids high enough to compete for the most qualified buyers?
  2. Am I bidding too high and showing ads to people who aren’t going to buy?

First, the problem with automated bid strategies…

As the name suggests, automated bid strategies claim to handle all the complicated monitoring and optimization strategies for you. You can sit back, relax, and enjoy your day off.

Not so fast.

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