Typography on the Web

Have you recently visited a website that featured a difficult to read or simply unattractive font? Chances are you left the website confused and without the information, you were looking for.

Typography directly impacts a user’s experience on the web. Poor readability will frustrate your site’s visitors and leave them looking elsewhere. Don’t lose a potential customer over a design decision!

Choose fonts that complement your brand. Brand identity extends far beyond a logo.

Begin the selection process by taking a moment to consider your brand’s key attributes. Would you describe your brand as modern, clean, or innovative? Then check out popular sans serif fonts such as Futura, Arial, and Helvetica. You can identify a sans serif font by its lack of lines at the ends of each letter.

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