Popular opinion says that 2016 was a tough year we should all be glad to see the end of, but the reality is that it wasn’t all bad. Social media had a fine year, with some truly spectacular bright spots.
So, believing it’s better to light a candle than curse the darkness, I’d like to highlight a couple of inspiring 2016 success stories in the world of social media campaigns. May the new year be a bright one, and may brands and agencies absorb the lessons of these examples and put them to work successfully in 2017.
