According to eMarketer’s forecasts, more than 91% of internet users will be simultaneously be using the internet, in some form, as they watch TV by next year.
This is where Twitter sees opportunity – rather than approaching this as ‘second-screening’, Twitter’s working to better align their platform with rising user behaviors (particularly among younger users) and deliver an all-in-one experience. In Twitter’s view, TV and web browsing shouldn’t compete for your attention, they should support it – and who better to facilitate this than the platform more users turn to to discuss live events – especially TV programs?
