Twitter’s new Video Website Card ad format uses video to push link clicks

On Tuesday, the company unveiled the Video Website Card, a new ad format that pairs an autoplay video with a website link. The ad format is now available to all advertisers around the world through Twitter’s direct sales team and self-serve ad-buying tool for campaigns bought using one of three campaign objectives: video views, website clicks or awareness.

The ad format is designed to offer advertisers a way to capture people’s attention and then immediately capitalize on that attention. For example, Jaguar has used the Video Website Card to showcase one of the auto brand’s new models in a 97-second commercial and link to a web page that delves into the car’s features.

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