Twitter Releases New Research into How to Create Successful Video Content

Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights – and inspired some bold statements from the micro-blog giant.

For example:

“The numbers showed that Twitter’s users lead the pack in enjoying, sharing and talking about videos”

And while such grandiose claims are to be expected within the context of a platform’s marketing strategy, Twitter’s basing this on their findings after examining engagement within 4.2 million Twitter conversations and interviewing 2,000 US and UK users.

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        Photo credit: clasesdeperiodismo via / CC BY-NC-SA

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