Twitter’s latest research into what makes a video successful on the platform has revealed some interesting insights – and inspired some bold statements from the micro-blog giant.
For example:
“The numbers showed that Twitter’s users lead the pack in enjoying, sharing and talking about videos”
And while such grandiose claims are to be expected within the context of a platform’s marketing strategy, Twitter’s basing this on their findings after examining engagement within 4.2 million Twitter conversations and interviewing 2,000 US and UK users.
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