A year ago, Twitter released a new video ad option called First View, which gives marketers the opportunity to ensure their Promoted Video will be the first ad their target audience sees when they log onto Twitter for the first time on any given day.
The logic behind First View is based, in part, on Twitter research which shows that “the first video seen in the timeline generates, on average, a 22% uplift across all metrics versus all subsequent videos viewed”.
And while the pricing of such ads varies significantly, Twitter’s looking to mark the anniversary by underlining the effectiveness of the offering with a new research report into why First View matters, and how marketers can capitalize on its impact.
