Twitter Conducts New Study into the Key Elements of Effective Video on the Platform

What kind of video content works best for generating memory encoding and mental response on Twitter?

Okay, you may not have been wondering this exact question, but the underlying detail is relevant.

Twitter recently conducted a study with Omnicom Media Group where they used neuroscience to measure the brain activity of 127 Twitter users as they browsed their timelines and responded to different media – with video being the specific focus.

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