The Twitter Algorithm: What You Need to Know to Boost Organic Reach

With more than 500 million tweets sent each and every day—and up to a record of 143,199 tweets in a single second—it’s easy to see how some important updates could get lost in the shuffle.|

Enter the Twitter algorithm, a mathematical formula that works in the background to help ensure that the most important tweets appear at the top of your timeline each time you log in.

According to Twitter, “Tweets you are likely to care about most will show up first in your timeline.”

In simple terms, the Twitter algorithm is the system that determines what Twitter thinks you are most “likely to care about,” and therefore what you are most likely to see when you first log in to the social network.

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