Twitter is a powerful tool which businesses can use to build meaningful connections with new and existing customers, brand advocates, influencers, as well as a larger, engaged audience. It’s also an increasingly important platform for providing quick, efficient customer service – of the small and medium-sized businesses that utilize Twitter, 85% agree that it’s a key medium for customer support.
To ensure you’re making best use of Twitter’s potential, you need to understand the basics of the 140-character site, and establish your brand presence with high-quality photos, a well-written bio, and a thorough content strategy.
