Instagram? For Business? Seriously?
That was my thought as I embarked on a journey to investigate if it was truly possible to leverage the ever-growing social media platform into a measurable source for ROI. I had agreed to author Ultimate Guide to Instagram for Business, so I certainly hoped it was. But frankly, I wasn’t too sure.
The first problem I saw was that Instagram only allows one clickable link in your account — within your bio. This means your individual posts won’t have links, which forces you to create content that not only connects with users but also gets your prospects to follow your account.