Having already tackled travel and hotels, TripAdvisor is continuing to go after the restaurant vertical, today launching a new product aimed at independent restaurants and restaurant groups. TripAdvisor Ads marks the company’s first product designed to allow restaurants to reach customers through cost-per-click sponsored ad placements within the site’s native search results.
TripAdvisor already boasts more than 4.4 million restaurant listings on the site, along with 200 million travelers and locals searching for restaurants each month. With its new advertising product, restaurants will be able to use sponsored placements to drive traffic to their TripAdvisor listings. Sponsored listings will appear in the first spot of relevant restaurant categories, as well as the top spot on relevant search results within TripAdvisor.