In March 2017, Instagram released the Instagram Story ads feature to all business accounts. Hootsuite’s social marketing team quickly ran a series of tests using the new ad format. In this post we share with you what our team learned so that you’re set up for success when you give it a try.
Creating high-performing Instagram content is about trial and error. It can be expensive if you don’t know what your audience wants.
Before you put time and effort into creating Instagram-specific ads, repurpose content that you’ve shared organically so you have an idea of what kind of engagement it will get. Trying running a few tests with different types of repurposed content. Define a set of criteria for each ad so you understand exactly what you’re testing.