Transactional Email Vs Marketing Email: What’s The Difference?

It’s a safe bet to say that email communication is here to stay.

Latest figures from Statista show the number of emails sent and received each day will continue to rise from 269 billion in 2017 to 333 billion by 2022.

Which is great news for you, because you can continue to send marketing emails to entice and woo your prospects and customers.

But there’s another type of email you might not be optimizing that’s equally important, and that’s transactional email.

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