How to Track Phone Calls With Facebook Custom Conversions

There are numerous options available for tracking and attributing phone calls. Many are sophisticated, provide a multitude of options and are well worth a look, but this post is about a quick and dirty way to measure ‘click to calls’ via the Facebook Ad Manager.

If you’re working on a campaign that’s driving great conversions, you could still be under reporting on success by missing out on call data. OK, even if you don’t have the ability to know what eventual revenue is driven by phone calls, getting a sense of how your campaigns lead to calls is still a useful metric to measure.

What you’ll need for this method:

  1. A website with click to call functionality on the contact number (duh)
  2. A Facebook account with the pixel correctly installed
  3. GTM implemented and used for your pixel implementation
  4. Pixel helper chrome plugin

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