Visits and page views are nice.
But conversions are all that matter at the end of the day.
The trouble, of course, is that conversion goals don’t come ‘preloaded’ with each new Google Analytics account. And you can’t get access to historical, legacy data, either.
That means when you let days (or weeks) go by without setting up conversion goals properly, you’re going to lose all of that information forever.
Key data points that could have helped you to quickly spot new revenue-boosting opportunities or money-saving costs to cut.
Fortunately, setting up goal tracking only takes a few minutes if you know what you’re doing.