Let’s begin with the unpredicted data dump by YouTube. Ironically, you won’t find the latest YouTube stats on the YouTube Statistics page. Instead, you’ll discover this critical data about who’s tuning into YouTube and when, where, and what they’re watching has just been published on Think with Google.
And what do we know now that we didn’t know before? Well, most of us imagine that the “average YouTube user” is a millennial. Why? Because, in the old days, the average YouTube users were millennials. But, who knew that YouTube watch time among older audiences is growing? From 2015 to 2016, time spent on YouTube more than doubled among adults 18 and older. Let’s consider that the baseline for growth among YouTube viewers. Now, hold on to your hat. From 2015 to 2016, time spent on YouTube almost tripled among adults 55 and older. That right, those viewers are Baby Boomers.