A post on Diggity Marketing’s blog describes a tactic that appears to expose lax ranking standards on Google Local searches. The tactic is to rank a website for local search terms then rent the website to a local business. The local business can rent positions in Google and collect business leads.
What Matt Diggity describes is creating a website that ranks for a search phrase, typically but not limited to a local search phrase. A typical search keyword can be Name of City + Service.