Chatbots have become so popular that just about everybody is suggesting you use one. If you’ve somehow missed what they are based on reading, say, not a single tech or business publication for about 8 months, they’re essentially a program that does a job by you talking to the computer with your keyboard. They can be really stupid – answering simple yes or no questions, all the way up to an AI-powered text machine that can access vast sources of information intelligently. In the end, most marketers need something far more blunt-force – a simpler way of doing things that they can access themselves without having to code, or hire someone to code for them.
