Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience.
Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.”
You’ll read some bizarre stuff — like that Easter Eggs are ranking factors.
Now, you could spend all your time prepping for Easter Egg results and optimizing Google Doodles in the SERPs, or… you could just not do that.