In 2020, the US Retail Industry is expected to spend over $30 billion (16% more than what was spent in 2019) on digital marketing. In other words, retail isn’t dead; the situation has just changed.
If you’re struggling to adapt to the changes, or if you’re just not seeing the growth you’d like to see, likely, you’re not using all the marketing strategies available to you.
A lot of what you know as a stakeholder or business owner is still valid, you just need to incorporate it with the latest trends.
In this article, we will explore the top five marketing strategies for retail.