A talented craftsman is only as good as his tools allow him to be. It doesn’t matter how much you know about building a house, if you have a hammer instead of a nail gun, you’re not going to get the job done on time. The same is true of tools intended for SEOs and digital marketers, if you’re manually checking the SERPs for your site’s latest rankings you’re not only doing it the slow way, you’re getting bad data biased by your location and your personal search history.
