There was a time when the mention of artificial intelligence was met with fear (“Oh no! The machines are gonna take over!”) and apprehension (“Agh! They’re gonna put me out of a job!”) Business owners have quickly discovered that there isn’t much to fear, at least when it comes to leveraging artificial intelligence like machine learning, deep learning, and natural language processing for marketing.
Whether it’s inside of WordPress or in your efforts to promote the business outside of the CMS, there are a number of ways in which you can leverage artificial intelligence in marketing. You might be surprised by how many ways there are and how effective they can be.