Tips for small-business owners trying to survive the Covid-19 pandemic

Jill Justin had to think fast when the coronavirus pandemic hit.

As the owner of Jill Justin Dance Alliance in Middlesex County, New Jersey, she went from having close to 500 students taking classes seven days a week to shutting her studio doors.

After taking some time to regroup and change her business model, Justin started offering Zoom classes and asked those who could afford it to continue paying tuition. Her revenue dropped by 50%.

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