It’s time for SMBs to go all in on social and mobile video

Even before the explosion of brand engagement via relatively recent channels such as Facebook Video, Periscope, and Snapchat’s self-serve video advertising platform, SMB (small and medium-sized business) marketers have traditionally struggled with committing to a long-term video strategy.

After all, video content represents unexplored territory for many marketers who considered blogging or social media to be their bread and butter. Video was always primarily for larger brands with more robust budgets for production shoots and Hollywood-caliber editing talent.

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