TikTok, the leading platform for short-form mobile videos, has launched a new TikTok Back to Business program. In it, the company is offering $100 million in ad credits for small businesses advertising on the site.
The platform provides businesses with the tools to tap into the creativity and potential of the TikTok community. With the right tools at their disposal, businesses can optimize their marketing campaigns on TikTok.
Small businesses that are eligible for the ad credit program can claim a one-time ad credit worth $300. The ad credits must be used by December 31, 2020. Any additional spending will be matched 1-to-1 by TikTok with ad credit. The credit can be up to $2,000 per business.