Wondering if TikTok ads are right for your business? Want to know how TikTok ads compare to Facebook ads?
In this article, you’ll discover how TikTok ads differ from Facebook ads and what types of ad creative work on TikTok.
If you’re wondering if your target audience is on TikTok, they most likely are. Around 64% of TikTok users are older than age 20 so it’s no longer just Gen Z. On top of that, users spend a lot of time on the platform. On average, they open the app eight times a day and spend 52 minutes per day on the platform.
What draws people in is the For You page, which is personalized for each user. It only takes a day or two for the TikTok algorithm to learn what content people like to see and continue to serve it to them.