TikTok is known to be a great option for brand advertising. In fact, if you’ve logged onto the app yourself, you’ve probably seen a few of these successful ads yourself. While TikTok has had a successful year already, they’ve had a tremendous rise from the beginning as a startup.
When looking at TikTok advertising, in particular, there are several different features that will be able to aid advertisers in their campaigns. We’ll look into behavior targeting and demonstrate what it is, how it can be useful, and how it differentiates from interest targeting. By using targeting on a campaign before it’s executed, it secures the potential for even higher success.