The Three Pillars of SEO: Authority, Relevance, and Trust

For just a moment, remember a time before the Internet and search engines.

What did we do if we needed information?

In most cases, we began our own quest for a source to supply the needed information.

Let’s say you wanted to know the difference between Einstein’s General and Special Theories of Relativity.

You could ask your next-door neighbor, but you probably wouldn’t – unless you happened to know that your neighbor was a physicist, a science teacher, or was at least well-read on the topic.

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