With billions of paid search ads delivered each day, it’s imperative to create appealing ad creative customized for the user and context. Luckily, AdWords is designed for just this purpose.
Subtle nuances and customizations aren’t limited to emails or text messages, though; they can also be applied to your AdWords ads. Think about how many impressions your ads serve each day. Now think about how much you could improve your performance if you set up your campaigns so the AdWords system customizes your entire ad unit the same way you do your emails or texts.
You want your readers to be receptive to your message, and, with a bit of work in AdWords, you can utilize the system to tailor each and every ad to a user and their auction-time context.