One particularly damaging myth that is hurting businesses everywhere, is how inbound marketing is strictly for the realm of large businesses with an established consumer base. In reality, small business inbound marketing is vital for creating a strong user base for your product or service.
If you could have a frank discussion with your consumers, exchanging information about their needs for advice and advocacy, would you jump at the opportunity?
Inbound marketing makes this a reality. By starting conversations with consumers, you can win their loyalty and advocacy, creating a mutually beneficial relationship. This strategy builds and engages your fan base more efficiently than traditional advertising.